Los Angeles Film Festival
Objective:
A visual redesign for the Los Angeles Film Festival.
Concept:
To convey the story of film, I utilized the vertical movement of film strips in the design to showcase the dynamism of various movies. This concept emphasizes the motion in different films, creating the magical essence of movies coming together.
Highlight:
By redesigning the identity system, I learned that the key element was the versatility created by the movement in the logo reveal. This dynamic feature aligns perfectly with my concept as I applied it across all media types, ensuring a cohesive and impactful visual identity.
Deliverables:
My role:
Posters, logo animation, signage, billboards, stationeries
Concept development, identity systems development
Logo Reveal:
The logo emulates the form of film tapes that create vertical movements that emphasize the idea of films playing.
Logo Applications:
The logo's versatility adapted seamlessly to various formats and maximized its impact in each application. Additionally, the use of distinct color schemes effectively differentiated categories of film and media, enhancing clarity and organization.
Institutional Posters (Series 1):
The logos used in this series of posters serve as windows showcasing the most action-packed scenes from movies.
Institutional Posters (Series 2):
Environmental Poster Mockups:
By incorporating this logo, the festival achieves a unified look while also providing a unique frame for each individual film.
