Clubhouse
Identity Systems Rebrand
Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro
Objective:
A rebrand of an app's identity system, reflecting a new business strategy and deeper understanding of user needs, emphasizing voice as an impactful communication tool for creating
positive interactions.
Clubhouse
Clubhouse is an audio-based social networking app based on voice-only interactions that gained popularity for its unique approach to social media.
My re-brand goal is to revamp Clubhouse to create transformations that better appeal to younger users while underscoring the app's belief in voice as a potent communication tool that cultivates positive impact both online and in real-world platforms.
The mission is to harness the power of voice as the most authentic and impactful form of communication, fostering a world where ideas and interactions cultivate a positive ripple, both online and in real-life communities.
Tagline
Logo Development
The logo is an isometric 3D cube that is shaped into the letter “C” and showcases the importance of an open-ended concept, creating the illusion of the read of the “C” being both concave and convex. The animation concept is the idea of a place or a space where a diversity of people can come together, forming a community that creates bonds and connections.
Typography/Textures
Color Palette
My brand colors mostly involve colors that are warm and welcoming. The primary colors are Hot Pink, Pale Yellow, and Dark Warm Brown, while the secondary colors are more neutral: Teal Green and Skin-toned Pink.
Identity Poster Series
Brand elements and textures used in identity posters are used to emphasize the versatile graphical interpretations of the brand.
Content Poster Series
Content posters promote various aspects and features of the brand such as shows, podcasts, and special spotlight events.
Environmental/Outdoor Mockups
The goal of outdoor mockups is to spread brand awareness on a larger physical scale in big cities and other appropriate environments that correspond with the core aspects of Clubhouse.
Website, Social Media, and App
The website, social media, and app interface provide features and interaction between users and also information about current and future social events.
