Yamibuy
Logo Reveal
Photoshop, Procreate
Objective:
An illustrated logo reveal, featuring a character that clearly defines my culture, telling a dynamic story.
Yamibuy
Yamibuy is an online platform for Asian snacks, providing a diverse selection of authentic treats from across Asia. It offers consumers easy access to a variety of unique and hard-to-find snack items.
Using a “hangry” dragon as a main character that chases its favorite cookies that lead to a bunch of other snacks in my sequence, I want to show that Yamibuy delivers not just snacks, but the importance of traditional holidays is honored. This festive moment is also an immersive cultural experience that connects generations.
Styleframes
Process
My process includes research, mind mapping, finding references, visual explorations, thumbnail sketches, color thumbnails, and composition explorations. In this process, I kept in mind about character design, dynamism, illustrative style, and lighting.
