Yamibuy Promo
Objective:
Create a logo reveal for a brand that incorporates culture and playfulness.
Concept:
Yamibuy is an online platform for snacks, selling a diverse selection of authentic treats from across Asia. It offers consumers easy access to a variety of unique and hard-to-find items.
I created a “hangry” dragon as the main character. It chases its favorite cookies, which leads to a bunch of other options. I demonstrated that Yamibuy delivers more than just snacks; it also honors traditional holidays through the use of a dragon character. This festive moment is also an immersive cultural experience that connects generations.
Highlights:
Creating an illustrated logo reveal featuring a character that clearly defines my culture taught me the importance of storytelling in the digital world, making the logo more memorable by integrating a dynamic narrative that resonates deeply with audiences.
My role:
Deliverables:
Styleframes
Concept development, storyboard development, illustration
Styleframes:
Progress:
My process includes research, mind mapping, finding references, visual explorations, thumbnail sketches, color thumbnails, and composition explorations. In this process, I considered character design, dynamism, illustrative style, and lighting.
